For Inquiry 4, I decided to step out of my comfort zone a little bit by doing a poster series. I wanted the series to promote a brand, so I decided to go with a brand that I think is great. Coachtopia is a sustainable fashion brand that creates new products from recycled materials. I wanted to showcase the purses on these posters because I truly think the bags speak for themselves. I found a few bags I thought would be great focal points for these posters and took them into Photoshop. I also wanted to create one poster featuring their "mascot" Wasty, and one showcasing all the bag patterns they make with recycled leather. After deciding on 4 final poster designs, I wanted to add an AR element to have these posters come to life. I created small animations on each poster in After Effects and uploaded them to Artivive. Overall, I am pretty happy with how the posters turned out. I do however wish the image quality was better, but I got the best quality I could off their website.
Media 4 was definitely my favorite media so far. I really enjoyed reading about the process of the New World Symphony logo and how it started and how it ended. Seeing the first logo, I felt like it was not my favorite and, to be honest just weird. Seeing the development of it and how their process worked was super fascinating to me. I really appreciated the images of sketches and designs from the design process, especially the ones that they didn't end up continuing with. This was a good reading that captured what happens in the process of designing something for a client.
