These first two chapters of Strategic Creativity by Robin Lamda were extremely informative and made me think a lot about brand strategies and campaigns. She explained that good brand design isn't just created out of talent, but through strategies that help the design and brand succeed. It made me think a lot about the final project that I am working on. With my final project Flourish, I have been brainstorming ideas for a branding campaign to go along with my brand. I want to have a certain youthful language and I was having trouble figuring out my plan for the marketing campaign. Lamda mentioned that you have to connect with your audience and make them entertained and interested in what your brand is saying. I am going to really push my ideas for my own campaign and hope that my audience feels connected to the brand.
