This semester taught me so much about time management, branding, and presenting my work. The inquiries were a great way to practice quick turnarounds and designing quickly. With my first inquiry, I created a $5 toy called 'Plumber's Checkers', a pocket-sized checkers game made for plumbers to play between jobs or while they wait for things to dry. I created a logo, box packaging, and the toy itself. For inquiry 2, I created a canned cocktail brand named "Elixr". The mission of the brand is to create canned cocktails with real, fresh ingredients and real liquor, while still maintaining an affordable price tag. I created 4 flavors with corresponding can packaging, in addition to a desktop website in Figma. I later created a variety pack box packaging to add to the project. For inquiry 3, I created 'Flourish', a cosmetics and skincare brand made for young teens. The brand focuses on affordability, accessibility, and safe ingredients made for kids. For this inquiry, I created 2 logos and a small line of products with mockups. For inquiry 4 I created a four-poster series for Coachtopia, a sustainable subbrand of Coach. These posters are AR-triggered, they play a small animation/ motion when triggered. The posters focus on the purses made of scraps, and their overall brand message of sustainability and circularity. For my final project, I chose to expand on Flourish and create a full-fledged brand and identity. My final deliverables include 7 products, 9 promotional/swag items, a working Figma prototype website, and a marketing campaign including 3 posters, 1 endcap, and 2 storefronts. I am so pleased with how this project came out and would love to expand it further in the future.
